We are looking for an experienced and ambitious Brand Manager to define and drive brand strategy, accelerate growth, and deliver outstanding execution across all marketing initiatives. This is a high-impact role for a strategic yet hands-on marketing leader who can balance long-term brand building with short-term commercial performance, ensuring sustainable growth, profitability, and market leadership.

You will play a key role in shaping the future of the brand, influencing senior stakeholders, and driving transformation through innovative marketing, digital capabilities, and data-driven decision-making.

 

What You'll Do

Brand Strategy & Growth

  • Define and lead the overall brand strategy, ensuring alignment with business objectives.
  • Identify, evaluate, and prioritize growth opportunities to maximize revenue, market share, and profitability.
  • Drive integrated brand planning based on consumer, market, category, and competitor insights.
  • Lead key initiatives that strengthen brand equity and enhance market position.

Marketing Excellence & Performance

  • Oversee and optimize ATL and BTL marketing investments to deliver maximum impact and ROI.
  • Monitor brand and campaign performance, challenge KPIs, and adjust plans accordingly.
  • Drive a disciplined, insight-led approach to investment decisions and resource allocation.
  • Balance long-term brand development with short-term commercial outcomes.

Leadership & Collaboration

  • Mentor and influence cross-functional teams to create a high-performance marketing environment.
  • Build strong partnerships across functions to ensure consistent execution and delivery.

Transformation & Innovation

  • Simplify processes and improve customer and user experiences.
  • Drive change initiatives and support business transformation efforts.

 

About You

Experience

  • Proven experience in Brand Management, including strategy development and execution.
  • Experience within Consumer Healthcare, FMCG, or a related consumer-focused industry.
  • Demonstrated success in delivering brand growth, market share gains, and commercial results.
  • Experience managing complex stakeholder environments and influencing senior leadership teams.

Skills & Competencies

  • Strong strategic thinking and analytical capabilities with a focus on performance outcomes.
  • Excellent stakeholder management and influencing skills.
  • Strong understanding of modern marketing channels and digital ecosystems.
  • High energy, resilience, and a positive leadership style.
  • Ability to simplify complexity and drive business transformation.
  • Experience using AI-driven solutions and digital innovation to improve processes and outcomes.

 

Fluent Polish and English (written and spoken).are essential.