We are looking for an experienced and ambitious Brand Manager to define and drive brand strategy, accelerate growth, and deliver outstanding execution across all marketing initiatives. This is a high-impact role for a strategic yet hands-on marketing leader who can balance long-term brand building with short-term commercial performance, ensuring sustainable growth, profitability, and market leadership.
You will play a key role in shaping the future of the brand, influencing senior stakeholders, and driving transformation through innovative marketing, digital capabilities, and data-driven decision-making.
What You'll Do
Brand Strategy & Growth
- Define and lead the overall brand strategy, ensuring alignment with business objectives.
- Identify, evaluate, and prioritize growth opportunities to maximize revenue, market share, and profitability.
- Drive integrated brand planning based on consumer, market, category, and competitor insights.
- Lead key initiatives that strengthen brand equity and enhance market position.
Marketing Excellence & Performance
- Oversee and optimize ATL and BTL marketing investments to deliver maximum impact and ROI.
- Monitor brand and campaign performance, challenge KPIs, and adjust plans accordingly.
- Drive a disciplined, insight-led approach to investment decisions and resource allocation.
- Balance long-term brand development with short-term commercial outcomes.
Leadership & Collaboration
- Mentor and influence cross-functional teams to create a high-performance marketing environment.
- Build strong partnerships across functions to ensure consistent execution and delivery.
Transformation & Innovation
- Simplify processes and improve customer and user experiences.
- Drive change initiatives and support business transformation efforts.
About You
Experience
- Proven experience in Brand Management, including strategy development and execution.
- Experience within Consumer Healthcare, FMCG, or a related consumer-focused industry.
- Demonstrated success in delivering brand growth, market share gains, and commercial results.
- Experience managing complex stakeholder environments and influencing senior leadership teams.
Skills & Competencies
- Strong strategic thinking and analytical capabilities with a focus on performance outcomes.
- Excellent stakeholder management and influencing skills.
- Strong understanding of modern marketing channels and digital ecosystems.
- High energy, resilience, and a positive leadership style.
- Ability to simplify complexity and drive business transformation.
- Experience using AI-driven solutions and digital innovation to improve processes and outcomes.
Fluent Polish and English (written and spoken).are essential.